We are a group of privately owned tackle shops in the midwest USA, working together to bring our businesses online.

Small tackle shops have a difficult time competing with the prices large box stores can offer. We make up for it with deep product knowledge and personal connections with our customers.

Also, inflation has dramatically increased the cost of everything, especially shipping. Working together, we can buy larger quantities, get better deals on shipping, and obtain more hard-to-get products.

Working together, we can buy larger quantities, get better deals on shipping, and obtain more hard-to-get products.

Cool gear. Great prices. That's what we do.

Happy fishing, everyone!